1. Outlook of the future of China lubricating oil
China lubricant industry was once called “Sunrise Industry”; after continuing “shuffling pattern”, China lubricant, which has a bright future whereas beset with crises, has welcomed 2008. As a influential exhibition with a long history in lubricating industry, “China International Lubricating Oil, Grease and Refining Technology Exhibition” has witnessed the rise-and-fall development of China lubricating industry through the eight years.
China has now become the second largest lubricant consuming country worldwide. By 2020, China’s lubricant demand will be doubled and the consumption may surpass America.Brand propagation strategy, cooperation partner strategy, marketing promotion strategy and marketing management strategy will become important factors in sharing the market.
2. Advantages of choosing Wuhan as its host place
As the strategic center of gravity in central China, exhibitions in Wuhan have been attached importance to. Wuhan is the vital industrial base in central China and has formed an industrial system with a complete range of production and a strong ability to provide the auxiliary items. Industrial parks like Haier, Taiwan, France, Australia and Guangdong flowed over into Wuhan. The famous Hanzheng Street and other twenty more professional markets have an influence all over the country and accumulate rich resources. Wuhan has long been known “throughfare to nine provinces”, Mega-City in central China; it is endowed with exceptional advantages in traffic and location, which has naturally made Wuhan the place of strategic importance to businesspersons.
The choice of holding this exhibition in Wuhan, Hubei Province has the two following reasons, its important location and unique influence. We believe that no matter industries like lubricating oil, fuel oil or vehicle substitute fuel oil will reach a fundamental meaning both in promoting their products and building up the momentum for their brands through the influences of this exhibition.
3. Advantages over relevant exhibitions of the same period
Although “2008 China International Fuel Oil, Substitute Fuels for Vehicles, Equipment Exhibition” held during the same period has a different topic, they are closely related to petroleum energy and both concern environment protection, energy saving, traffic problems together with the demand market, especially for the increasing auto market, both fuel oil and lubricating industry shall communicate with each other and strengthen cooperation platform on matched power energy for vehicles. We will act according to the situation as always, offer novel service concept for the development of China lubricating enterprises to reach a win-win situation through mutual efforts.
4. Advantages of various activities during the same period
China International Forum for Lubricating Oil is a high-level forum directly attended by sponsor organizations to take a probe into the market, technology and other aspects of China lubricating oil industry; it has won the concern and participation of many leaders of weight, professionals, researchers and sales elite.
2008 has pushed China lubricant enterprises to a new historical development period. No matter for the national famous brands or new brands of private enterprises, or even the highly famous foreign-funded brands, competition upgrade will be even more evident
In addition to this forum, other forums concerning about different issues of the same period are underway. Businessmen participating in the exhibition and honored guests will gain real value no matter in the industry or about the terminal market.